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Dual Pricing Program

Transparent and compliant pricing.

Dual Pricing

Dual Pricing is not a new program; many businesses, especially gas stations around the country, have been offering cash and regular prices for over a decade. Similar to Cash Discount 2.0, when a business offers Dual Pricing, they maintain 100% of the cash price for every item they sell. It is legal in all 50 states and not just for gas stations. With the correct technology solution, any business can correctly use a dual pricing program.
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FAQ

  • What is the Dual Pricing Program?
  • Dual Pricing is a program in which business owners can significantly lower or eliminate a majority of their credit card processing costs. Through Merchant Services technology, a merchant will present the customer with both a cash price and a regular price, allowing the customer to select their preferred payment method.
  • Is Dual Pricing right for my business?
  • The Dual Pricing Program is perfect for businesses that want to eliminate processing fees while giving their customers a choice to pay with cash or a card. Dual pricing is ideal for brick-and-mortar businesses or businesses without posted pricing.
  • What is required to enroll in our Dual Pricing Program?
  • Ability to display cash and regular price for each inventory/menu/invoice item, and the ability to display new signage that is program compliant.

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Merchant Svc LLC is a registered Independent Sales Organization of Bank, N.A., Concord, CA. | Merchant Svc LLC is a registered Independent Sales Organization of Pathward, N.A., Sioux Falls, SD. | American Express may require separate approval. The Clover name and logo are owned by Clover Network, Inc. a wholly owned subsidiary of First Data corporation, and are registered or used in the U.S. and many foreign countries.

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